Mission Statement

Mission Statements are everywhere. For example, here's Taco Bell's Mission Statement: "We take pride in making the best Mexican style fast food providing fast, friendly and accurate service. We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth. " What about Starbucks (we call it Fourbucks, because you can't get out without spending $4): Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.The following six guiding principles will help us measure the appropriateness of our decisions:Provide a great work environment and treat each other with respect and dignity.Embrace diversity as an essential component in the way we do business.Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.Develop enthusiastically satisfied customers all of the time.Contribute positively to our communities and our environment.Recognize that profitability is essential to our future success. Pretty boring stuff (no wonder people need so much caffeine to get going in the morning, and mid-afternoon). The only mission that really matters is something like: "My mission statement is to participate in the end of suffering." The greatest people/organizations in the world are taking up the mission to end suffering. A person will do anything to end suffering in their life. Consequently, if you dial into suffering in any arena and help to end it, you'll create a movement of people that want to participate. If I take it up a notch, my vision statement is to "destroy spiritual, relational, emotional, physical, and financial poverty worldwide." What's your vision? What are some ways you think I can accomplish my vision?

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