Wednesday

People You Don't Know That Changed Your World

This is the start of a series I call:
"People You Don't Know That Changed Your World"
(Question: Like the title? Give me a better suggestion, and I'll give you a free book!
Comment on this post, send me an e-mail, twitter me, post on my facebook, call me, or just tell me in person!)
Carl F. Rehnborg, while living in China in the early 1920s, noticed, amid unforgettable malnutrition and disease, an important connection between the foods people ate and their overall health. In farming communities, where fresh fruits and vegetables were plentiful, people were much healthier overall. In the cities, where diets included far more sugar, salt, and fat, Carl noted that there were many more instances of critical diseases, such as scurvy and beriberi. During political unrest in Shanghai, Carl was isolated in a protected enclave. There, he conceived the idea of using nutritional elements missing from the typical diet as a way to improve overall health. Carl supplemented his meager diet with soups from what was available: local herbs, grasses, and vegetables, along with rusty nails (for iron), and lime stone and ground-up animal bones (for calcium).
He shared his broth with a few friends, although the flavor was far from palatable. Months later, Carl and his friends who ate the nutrient-rich broth emerged from their enclave much healthier than those who had eaten only army rations. Returning to the United States, Carl set up a small laboratory on California's Balboa Island, where, over the next six years, he conducted experiments using different plant varieties. He developed a way to dry these plants while still preserving their important nutrients. He created a formulation of alfalfa, watercress, and parsley, which became the basis of his first product.
Prior to 1934, there were no multiviatiam/multimineral supplements. People found it difficult to know if they were getting enough nutrients in their daily diets. Ultimately, pioneer, Carl Rehnborg created the first multivitamin/multimineral supplement sold in North America. Since 1934, when the first NUTRILITE product was introduced, the company has become a leader in nutrition research, development, and innovation. Because they are made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
Throughout his life, Carl Rehnborg believed this was the optimum way to achieve good nutrition the way nature intended. Manufacturing operations in Buena Park, California, and Guangzhou, China, produce up to 10 billion NUTRILITE tablets, capsules and softgel capsules annually. Carl began selling his new supplement person to person, friend to friend, through word-of-mouth referrals. When some of these early customers began referring new customers to Carl, he suggested they sell the product themselves, rewarding them with discounts on their purchases.
Carl Rehnborg's innovative work was the start of a multi-billion dollar company. (Source: Nutrilite.com)
http://www.surfmyshops.com/ /twitter.com/chrisaperez/facebook.com: Christopher A. Perez

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